J League: Why is Tokyo Verdy 1969 (Verdy Kawasaki) unpopular? Reason for moving

J League

Tokyo Verdy 1969 is one of the original 10 teams, and is a club team that excited the league in its early days. However, now that J2 has reserved seats, the team has become an unpopular team with seats always being empty. Why has Verdy fallen so far?


Tokyo Verdy 1969

Tokyo Verdy 1969 is a professional soccer club whose hometown is Tokyo, Japan. They are one of the original 10 teams and the first J League champions. It used to be a popular national team representing the J.League in its early days, but now J2 has become a reserved seat. Its predecessor was Yomiuri Soccer Club in 1969, and when the J League was founded, it became Verdy Kawasaki.

home stadium

Ajinomoto Stadium will be the home stadium. This stadium is used as the home stadium of FC Tokyo and Tokyo Verdy. The stadium has a capacity of 40,000 people and is often used for concerts, exhibitions, etc. in addition to sports.

club colors

The club color will be green. For this reason, other supporters often call him “Green.”

Yomiuri Group

Tokyo Verdy has had a very strong connection with the Yomiuri affiliate for a long time. When it was founded in 1969, the Yomiuri Shimbun was the main player, and in 1992, when the management company Yomiuri Japan Soccer Club Co., Ltd. was established, the Yomiuri Shimbun, Yomiuri Land, and Nippon Television invested in it. At the time of the J.League’s inception, the Yomiuri Group used the name Yomiuri Verdy instead of Verdy Kawasaki.

Why did Tokyo Verdy 1969 (Verdy Kawasaki) move?

Tokyo Verdy 1969 (Verdy Kawasaki) is actually based in Tokyo now, but when the J League was founded, it was based in Kawasaki. There is a flip side to this. In the 1990s, the J.League considered the National Stadium a neutral venue and did not recognize it as a club’s home stadium. However, on the other hand, the Yomiuri Group was particular about making Tokyo their hometown in order to make Verdy Kawasaki a giant team in the J.League. Because things did not go as planned by the Yomiuri Group, Verdy Kawasaki reluctantly decided to make Kawasaki City its home town.

However, the Yomiuri Group does not understand the J.League’s philosophy of being community-based. On the contrary, I became obsessed with moving to Tokyo. Then, a problem arose in 2000, when Verdy moved to Tokyo Stadium as soon as it was decided that it would be completed. Kawasaki City was angry here. Verdy decided to move to Tokyo without consulting Kawasaki City. Kawasaki City used tax money to renovate the city’s home stadium, Todoroki Stadium, but they ended up repaying the favor with an enemy.

Why is Tokyo Verdy 1969 unpopular?

When the J.League was first established, Verdy was extremely popular. The games were always sold out and were always broadcast on TV. However, the Yomiuri Group, which invested in the club, made no attempt to understand the community-based philosophy advocated by the J.League and insisted on attracting customers using professional baseball methods. Over the years, it has completely failed to attract customers in the area. Furthermore, the team became weaker and weaker, and fell to the point where they would even experience relegation to J2. Because they did not properly acquire new customers, the club ended up with no fans at all. As you can see from the current Verdy games, the audience seats are always quiet.

And it wasn’t just that. Verdy’s management was in direct opposition to its community-based philosophy, which made it disliked by other supporters. As a result of sticking to a professional baseball-style business model, they were disliked by soccer fans as well. And as explained above, it also meant that we had a quarrel and parted ways with Kawasaki City, which made Kawasaki dislike us as well.

Why did Tokyo Verdy become weak in 1969?

And what I’m curious about is why Tokyo Verdy 1969 was weak. They have been a regular contender for the championship since the J.League’s inception, but why have they become so weak and fallen to J2? The reasons for this are as follows.

Withdrawal of Yomiuri Group

The fatal blow for Verdy was the withdrawal of the Yomiuri Group. Yomiuri, who had abundant funds, fled the team, making it impossible to recruit proper players, and the team’s foundation suddenly collapsed. The Yomiuri Group has been at loggerheads with the J.League over their philosophy, and the Yomiuri Group will eventually withdraw from Verdy’s management. Having lost money, Verdy’s players’ level declined, the team gradually became poorer, and eventually they were demoted.

failure of generational change

Verdy stuck to the original members of the J League and failed to change the generation. Especially in the early 2000s, the members began to decline and could no longer play soccer that relied on individual abilities. Since most of the members were popular players, they could not be removed and it became difficult to rejuvenate. As a result, they failed to make a generational change, slumped in J1, and were eventually relegated. Nowadays, we have a much improved junior team and are producing talented players, but it is already too late.

mowing field

After Verdy dropped to J2, they focused their efforts on the youth team. As a result, they currently have one of the best subordinate organizations among J.League clubs. However, since the most important top team is J2, when talented players emerge, they are all bought by J1 clubs. In other words, because all talented young players are promoted individually, there is a problem that they are not reflected in the strength of the club.

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